Anyone who works with visual storytelling knows that location is everything. But did you know that many of the most iconic images and films are created in places that, on the surface, look anything but perfect?

It's about seeing the potential in the imperfect.

At Orkestra, we are always working to find and shape locations that fit the brand, product or story we want to tell. Here you will get an insight into how we think when scouting locations and how we "cheat" ourselves to the perfect expression when the surroundings don't cooperate.

Example : A dark, dusty industrial space with a light inlet in the ceiling.

What does a photographer see that others might overlook?

Photographers are trained to see light, lines and detail. Not clutter, debris and dust. A room doesn't have to be pretty, it has to be right.

"Most people would see a broken room. We see dramatic lighting, texture in the concrete, and a natural depth. Perfect for a gritty portrait or industrial product shoot."

CHECKLIST: What we look for when scouting locations

• Light: Where does light come in? How can we shape it?
• Structure : Are there exciting surfaces, shapes or architecture?
• Section : What happens if we zoom in or change the angle?
• Colors & Contrast: Is it something we can use – or do we need to control it?
• Atmosphere: How does the place feel – and does it match the story we are going to tell?
  

Example : Red brick building from 1914 in gray weather.

Outdoor location – atmosphere rather than sunshine

People often think that a location has to be “pretty” or idyllic. But fog, raw brick walls and decay can create unique atmospheres.

"Fog and old industrial architecture add character, depth and a timeless feel. Perfect for fashion, portraits or documentary content."

Example : Active industrial building with boxes and pipe systems. (for Wenaas Workwear )

Chaos is cool (with the right angle)

We often photograph in places where there is production, noise and chaos. With the right composition and lighting, you can create calm and control in the midst of chaos.

"Here we focused on simple lines and action – turning a busy work situation into a visually strong narrative."

Example: This is a good example of how a good look + the right equipment can transform a room. (for klaat.no and movingmamas.no )

How to shape a room with light and angle

Look at this example from a production with Mama Lisa for Klaat and MovingMamas .

Basically: a regular retail space with red walls and lots of visual distractions.

After our adaptation: a warm, personal and professional interview setup, without changing the location. We used lighting, framing and depth to highlight Lisa and soften the background.