Through a podcast, the company can establish itself as an expert in its field.
By sharing insights, experiences, and professional knowledge in an engaging way, you can build trust among potential and existing customers.
"44% of Norwegians between 18 and 79 years old listen to podcasts monthly"
Listeners may start to see you as a trusted source for information related to products, services, or the industry in general. A podcast provides a more personal approach than written content.
You can use the podcast to ask questions, solicit feedback, and encourage listeners to leave comments and questions that can be answered in future episodes. This type of interactivity strengthens your relationship with your audience.
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